1.
Adha C, Fikri ME. The role of brand awareness as an intervening variable in the effect of tiktok beauty content creator video reviews on consumer purchasing decisions. EJEB [Internet]. 2026Jun.10 [cited 2026Jun.16];5(2):461-9. Available from: https://www.jurnal.larisma.or.id/index.php/EJEB/article/view/1638