ADHA, C.; FIKRI, M. E. The role of brand awareness as an intervening variable in the effect of tiktok beauty content creator video reviews on consumer purchasing decisions. Economic: Journal Economic and Business, [S. l.], v. 5, n. 2, p. 461–469, 2026. DOI: 10.56495/ejeb.v5i2.1638. Disponível em: https://www.jurnal.larisma.or.id/index.php/EJEB/article/view/1638. Acesso em: 15 jun. 2026.