The development of user interface (ui) for m-tix application in improving user experience (ux) using a/b testing method
Article Sidebar
user experience,
m-tix,
a/b testing,
addie
Main Article Content
Abstract
This study aims to develop the User Interface (UI) of the M-Tix application to improve the User Experience (UX) using the A/B Testing method. This study responds to user complaints regarding outdated design, confusing navigation, and technical issues such as sudden application closures. Using the ADDIE development model and involving 385 active users in Medan, this study conducted two main evaluations, namely A/B Testing and User Experience Questionnaire (UEQ). The results of A/B Testing showed a consistent and significant preference for the new design prototype (Design B) compared to the original application on all elements: Icons (64.9%), Layout (64.4%), Visuals (64.7%), Navigation (63.6%), and Coloring (64.3%). Furthermore, the UEQ analysis yielded an "Excellent" rating on all six scales, namely Efficiency (2.07), Clarity (2.06), Appeal (2.03), Accuracy (1.83), Stimulation (1.81), and Novelty (1.62), placing this design within the top 10% of digital products worldwide. The implications of these findings suggest that implementing the redesign is highly recommended as it directly addresses user dissatisfaction, increases user trust, and provides a faster and more logical transaction experience.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Andhika, F. B., Purnamasari, I., & Rizal, A. (2023). Rancang ulang user interface dan user experience aplikasi M-Tix dengan metode design thinking. Jurnal Pendidikan Tambusai, 7(2), 19134–19142. https://doi.org/10.31004/jptam.v7i2.9410
Barus, H. (2022, December 2). Ketua GPBSI Djonny Syafruddin prihatin wartawan film kurang kritis. Industry.co.id. https://www.industry.co.id/read/116088/ketua-gpbsi-djonny-syafruddin-prihatin-wartawan-film-kurang-kritis
Carisfian, K. R., Kharisma, A. P., & Afirianto, T. (2019). Perancangan user experience aplikasi informasi lomba karya tulis ilmiah mahasiswa menggunakan metode human-centered design. Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, 3(9), 8723–8731.
Karyono, Z. R., Mursityo, Y. T., & Az-Zahra, H. M. (2019). Analisis perbandingan pengalaman pengguna pada aplikasi music streaming menggunakan metode UX Curve (Studi pada Spotify dan JOOX). Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, 3(7), 6422–6429.
Li, Y., & Zhu, L. (2019). Optimization of user experience in mobile application design by using a fuzzy analytic-network-process-based Taguchi method. Applied Soft Computing, 79, 268–282. https://doi.org/10.1016/j.asoc.2019.03.048
Muhammad, N. (2024, March 14). Banjir penonton, Cinema XXI raup pendapatan Rp5,2 triliun pada 2023. Databoks. https://databoks.katadata.co.id/
Nusantara Sejahtera Raya, PT. (2024). m.tix XXI (Version 5.2.2) [Mobile app]. App Store. https://apps.apple.com/id/app/m-tix-xxi/id784387995
Putri, A. R. R., & Indriyanti, A. D. (2023). Evaluasi usability user interface dan user experience pada aplikasi M-Tix dengan metode usability testing (UT) dan system usability scale (SUS). Journal of Emerging Information Systems and Business Intelligence, 4(2), 21–32. https://doi.org/10.26740/jeisbi.v4i2.51791
Schrepp, M., Hinderks, A., & Thomaschewski, J. (2017). Design and evaluation of a short version of the user experience questionnaire (UEQ-S). International Journal of Interactive Multimedia and Artificial Intelligence, 4(6), 103–108. https://doi.org/10.9781/ijimai.2017.09.001